Be credible, clear and personable
credible, warm, prepared You want to look like you made an effort without looking like you tried too hard.
You're getting ready to spend time with Prospective client at Client's office. Professional, prepared and personable.
Stakes: Higher than usual — first impressions and the right tone really count here.
Where: Client's office
Venue: —
Weather: Weather not set — pick a manual option for sharper advice.
Note: Know your route to Client's office and where to park. Set the weather for sharper outfit and carry advice.
Outfit: Sharp business-casual: a blazer or crisp shirt elevates instantly.
Colours / vibe: Neutral and credible with one tidy accent.
Footwear: Clean leather shoes or smart boots.
Accessories: A good watch and a tidy bag; keep it professional.
Grooming: Tidy and low-maintenance — you want them listening, not looking.
Avoid: Anything too casual for the seniority in the room.
Suitability: Quick self-check for a business meeting (business-casual).
Works
Tweak
Avoid: Anything that feels too casual or too loud for the occasion.
A gift isn't necessary here
Safe: No gift expected here.
Thoughtful: A warm thank-you and full attention is the gesture that lands.
Budget-friendly: Punctuality and genuine interest cost nothing and mean the most.
Avoid: Bringing a gift that makes things feel transactional or awkward.
Instead: Show up on time, engaged and gracious.
Openers
“Good to see you — thanks for making time.”
“Before we dive in, how's your week going?”
Good topics
Avoid
Ask them: What's the most important outcome for you from this conversation?
Warm line: I really appreciate how clearly you laid that out — it helps a lot.
Graceful exit: This was useful — let me follow up with the next steps in writing.
Do
Don't
Credibility is built on clarity and follow-through, not buzzwords.
Impression tip: End with a crisp summary of agreed next steps — it signals you're reliable.
Start getting ready: Give yourself ~60 minutes to get ready, unhurried.
Leaving: Leave on time — being a little early is a quiet kindness.
Arrival: Aim to arrive a few minutes early — never rushed, never first.
Buffer: Add a 15-minute buffer for traffic/parking. (Live traffic coming soon.)
“Great speaking today. As promised, here's a quick recap and the next steps — let me know if I missed anything.”
Send this after the event.
you've got this. You don't need to overdo anything — be warm, present and thoughtful, and the rest takes care of itself.